This site functions as an archive of Conner's Blog, which was a blog from 2006-2014 located at Images and links are likely to be broken.

Giving is Marketing

This is a great article about a bank in Fargo, ND which gave their employs $500-$1000 each to use for the cause of their choice. Though I can definitely see some hurdles to overcome, it's a creative way for a company to give back. I will say that I have become pretty immune to companies giving me a huge number and saying we donated that to charity. This not only gave the employees a reason to feel good about themselves over the holidays, but also generated amazing publicity and all it cost the company was a donation they would have probably given anyway.