I got this email today. Though it’s great that they reached out to me, I have some issues.
Dear Connor,
My name is -redacted- of WOMfire, part of the marketing team for Chili’s Grill & Bar. Because you are an excellent of social media insight and knowledge (and passionate about it), Chili’s is excited to share with you our latest offer exclusive to Foursquare users. For a limited time only, Foursquare users will receive FREE Chips and Salsa every time they check-in to a participating Chili’s Grill & Bar location and show it to their server. You don’t have to be mayor with this offer because it is eligible every time you check in at Chili’s.
We’re also running a giveaway through Foursquare and Twitter: Users can hashtag “#FREECHIPSCHECKIN” with their Foursquare check-in and ping it to Twitter, and be entered to win a $50 Chili’s Gift Card from now until August 2.
If there’s any additional information you would like, please feel free to contact me at -redacted-
Best,
-redacted-
Social Media Strategist, WOMfire
4401 Rockside Road Suite #214
Independence, OH 44131
1st, they spelled my name wrong. Instantly they are on my bad side.
2nd, grammar. I don’t claim to be great at grammar, but even I know that I am not “an excellent of social media insight and knowledge.”
3rd, thanks for letting me know I can spam my friends with an all caps hashtag to earn $50.
Uggh
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Dude – free chips!
Haha – couldn’t resist :)
Don’t they give you free chips anyway? And if you wanted free chips (and better food), why wouldn’t you just go to any Mexican place? Speaking of, I want Pancho Villa now.
How’d they get your email?
Have you forwarded the email to Chili’s marketing team? They probably aren’t aware of the English language failures being sent out in their name.
I did forward it on, and asked them to address how they obtained my email. I also told them I would love to introduce them to some Minneapolis based companies that would better represent their brand.
Nice job on hinting about local brand representation. It would be interesting if they reply. Even more interesting if you would be able to post the reply.
I wanted to know about the point Randy pointed out – don’t most places like that give you free chips and salsa anyway? WOOO ORIGINALITY.
Randy is right, most places do offer free chips to all customers. Chili’s doesn’t as far as I know. So this saves you $3.65 or something if I remember correctly. Yeah, it’s not original at all, and definitely not going to get a food snob like me in the door. I was ignoring Randy’s comment until after 5:00, I really want a margarita now.
Their proof reader must be Sarah Palin.
Someone who ends their message with “Best,” would get an instant transfer to my bad side as well.
I did get a response from the president of the marketing company responsible for this campaign. It was a genuine response and addressed everything they could address. I won’t post it as I don’t feel it will add to the discussion. I may post my response to him sometime next week.