If the American diet became centered on animal products, thanks to subsidized industrial agriculture, combined with incessant marketing bordering on brainwashing (e.g., meat = protein), then why create and market a parallel diet based on sustainably raised animals?
This article nails it. Even among those who are great ambassadors for local, sustainable, and healthy food tend to get hung up on the cost of meat. As important as the focus on organic and sustainable practices is, I wonder if it would be a better strategy to start with changing the American diet first. Of course I write this while thinking about a delicious cheeseburger, so what do I know.